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How it works

A system that finds the work, does what it can safely, and verifies everything.

Here is what happens after you connect your site, in the order it happens, and where you are in the loop.

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Getting started

The first month is mostly connecting and measuring.

  1. 01

    Connect

    You give NRTHIQ access to your Google Search Console and Analytics, your Google Business Profile details, and your website. On WordPress that's a small companion plugin; nothing else to install.

  2. 02

    Baseline

    Before anything changes, NRTHIQ records where you stand: what Google has indexed, technical health, local visibility, and how many calls and forms search is producing. Improvement is measured against a real starting point, never a guess.

  3. 03

    First pass

    A full crawl and audit, scored and prioritised by what each item is likely to be worth to your business. You get the assessment in plain language and the first decisions that need you.

  4. 04

    Ongoing

    From then on the loop below runs continuously. Safe fixes go out and are verified. Bigger changes queue for your approval. You see what was done and what it did.

The loop

Five stages, run continuously.

Each stage feeds the next, and the last feeds the first. What you see at each stage is written alongside it, because a system you can't see into is just another agency.

  1. 01

    Discover

    Every pass crawls your site the way Google does, reads Search Console and Analytics, checks each important page's index status directly with Google, and measures how visible you are on Maps across a grid of points covering your service area.

    What you see

    A live picture of your site's health and visibility, not a snapshot from the day you signed.

  2. 02

    Decide

    Each problem and opportunity is scored by evidence: how many people search for it, whether Google is already showing you for it, what the page is worth, and how confident the system is. A duplicate title on a page nobody visits is not the same as a service people search for that you have no page for.

    What you see

    A short, ranked list of what matters, with the reasoning shown.

  3. 03

    Create

    NRTHIQ prepares the exact change. A title rewritten to match the searches that page should win. A heading structure corrected. Structured data added. An internal link placed. A full draft page for a missing service, grounded only in what you've told us you offer and where.

    What you see

    The change itself, in full, before it's made. Never a description of a change.

  4. 04

    Execute

    Small, reversible fixes are applied automatically. Anything with editorial or structural weight waits for approval. Every execution checks that the page hasn't changed since the fix was prepared, then makes exactly one change.

    What you see

    A history of every change: what, where, when, and why.

  5. 05

    Verify

    After a change, the live page is fetched again and checked. Then the system follows what happened in Google: was the page re-indexed, did the searches move, did calls and forms change. Work that didn't help is noticed, not filed.

    What you see

    Whether it worked, in the same report that told you it was done.

Safety and control

Automatic where it's safe. Your call where it matters.

The point of a system is that it keeps working while you don't have to watch it. The point of a boundary is that it never does something you'd have wanted to see first.

  • Routine fixes happen on their own

    A missing page description, an image with no description, a page nobody links to: small, reversible fixes NRTHIQ applies and verifies without waiting on anyone.

  • Bigger changes wait for you

    A rewritten title or heading, a new page, structured data that describes your business: prepared in full and shown before it goes live. Anything visitors will read is yours to approve.

  • Every change is checked and recorded

    After a change, the live page is fetched again and verified. Everything that was done is kept in a history you can read at any time.

  • Nothing invented about your business

    NRTHIQ won't publish a service you don't offer, a place you don't serve, or a claim it can't ground in what you've told it.

What you receive

A report you can read in five minutes, and a person who'll talk you through it.

The report says four things: what was found, what was done about it, what changed in search and in your calls and forms, and what needs a decision from you. It is written in the language of your business, not ours.

Behind it is a person at NRTHIQ who reviews what the system proposes, handles the work that can only be done by hand, and is the one you talk to. The system does the finding, deciding, preparing and verifying. It does not replace the conversation.

Free assessment

See what NRTHIQ would fix on your site.

Send us your website. We run NRTHIQ's assessment on it, walk you through what it found, and tell you honestly whether it's a fit. No obligation.

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What the assessment covers

  • Technical problems Google is hitting
  • Pages missing from Google's index
  • Services people search for that you have no page for
  • Maps visibility across your service area
  • Business name, address and phone mismatches
  • Titles and pages that don't match how customers search